Key domestic abuse coalition announces rebrand

The Drive Partnership, a coalition of groups working on the response to domestic abuse, has announced a rebrand.

The Drive Partnership is a partnership between Respect, Safelives, and Social Finance. They came together in 2015 around a shared ambition to change the way statutory and voluntary agencies respond to high-harm, high-risk perpetrators of domestic violence and abuse.

They have also been successfully advocating for systems and policy change – to develop sustainable, national systems that keep victims safe by responding more effectively to all perpetrators of domestic abuse.

They said the new brand identity captures the essence of the partnership by combining the brand colours of each organisation into one cohesive whole: “Each chevron in our new logo represents an organisation in the partnership, combining to make a new shape that symbolises our collaborative approach and drive forward for change.”

The group will, however, continue to use elements of their previous branding, as distinct identities for two key interventions – The Drive Project and Restart:

As part of the rebranding efforts, the group has also launched a new website that offers a more seamless and user-friendly experience. Here, you can learn more about their work and explore their resources for professionals working in this sector. You can also keep up-to-date via Twitter and on LinkedIn.

“Whilst our appearance may have changed, The Drive Partnership remains dedicated to our collective mission: working to end domestic abuse and protect victims by disrupting, challenging, and changing the behaviour of those who are causing harm,” they concluded.