Content is Key

Content is Key

As the saying goes content is key, and it continues to be so as we move through 2021.

Content delivery is an invaluable tool for any business and there are lots of new trends and considerations around to keep an eye on to ensure you stay at the forefront.

Trends wise Google is a lot savvier these days and unfortunately it’s not just about throwing lots of keywords out and hoping for the best anymore. Search engines seek out good quality, relevant and informative content that targets your audience. Keywords still stand but they have to be woven naturally throughout the content, which as you can imagine takes a lot more time and thought.

There’s also lots of things to consider when it comes to pulling something together that is informative and engaging for your audience. Ensuring it is topical, relevant and SEO considered are just a few considerations and can again take time to master.

Here at Today’s Media we are running a webinar on Thursday 11th March that will discuss content marketing and how you can use it in practice.

We’ll be covering; what content marketing is and how it’s grown, how it can help you, how you can use it in practice and the pros of using ready-made content.

Sound interesting? To register for this webinar click here: The benefits of content marketing and how you can use it in practice – Demio

Ready-made content – Editor Assist

One of the key challenges we have identified in the sector is the time it takes to produce content whether that be an eshot, a blog or an article, it all takes up valuable hours of the day, especially when you are so busy doing the day-to-day.

As the publishers of Today’s Conveyancer, Today’s Wills and Probate and Today’s Family Lawyer providing daily news, industry insight and best practice, we are well placed to understand how to communicate with and on behalf of the legal sector.

Editor Assist provides a range of content options from pre-written articles, through to bespoke blogs, articles and longer form whitepapers, to help you stand out from the crowd and position yourself as the voice of authority in your area.

The packs are tailored, timely and topical and delivered to your inbox at the beginning of the month, to engage your audience across various channels.

Furthermore, our subscription options are flexible and we can help you plan scheduled marketing activity for the whole year, and start from only £99 per month.

If you would like to find out more about our Editor Assist and how it can help your business grow, contact Lindsay Gibson from Today’s Media.

t. 0330 0525 470

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